Results that stand up to scrutiny
Representative outcomes from pay-per-call advertisers and publishers. Real client names and full metrics are available under NDA.
+42%
Qualified calls
National Service Advertiser
Restructured keyword themes around buyer-intent queries and built call-optimized landing pages for high-volume service categories.
Improved call quality by aligning ad copy with buyer needs and tightening geo-targeting around serviceable areas.
-18%
Cost per call
Regional Call Buyer
Consolidated duplicate campaigns, rebuilt audiences, and introduced value-based bidding tied to connected-call outcomes.
Freed budget to scale top-performing audiences while cutting spend on low-intent queries.
3.2x
Publisher ROAS
Affiliate Publisher Network
Launched paid search and social campaigns driving calls to multiple verticals with dynamic routing and payout tracking.
Tracked qualified calls from first click to buyer payout, enabling confident budget scaling.
What we measure
Clicks and impressions are not enough. We report on the metrics that shape your business: qualified calls, cost per call, connected call rate, buyer revenue, and return on call spend.
- Call-to-customer tracking
- Call attribution and form analytics
- Cohort-based ROAS by vertical and buyer
- Monthly business-review reporting
“The clearest reporting we have ever had from a pay-per-call partner. They connect every dollar to a call, and every call to a paying customer.”
— Director of Growth, National Service Brand
Talk to a specialist
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